• How Impression Campaigns Work

  The bulk of the JCN products are sold with a system called impressions. An impressions basically means your ad loading somewhere on a website. So, if you buy 100,000 impressions, it means you’ve bought the rights for your ad to load 100,000 times. Impressions campaigns are priced based on a CPM rate, which means Cost Per Thousand impressions (M is the roman numeral for 1,000). So if an ad type costs $1 CPM, this means that you’re getting 1,000 loads of your ad for every dollar you spend. ItFew readers

• Creating Effective Landing Pages - JCN Support

  One of the key elements of a successful marketing campaign is a landing page. What’s a landing page? It’s a simplified web page that users “land on” after visiting an ad. Landing pages are designed to “convert” visitors into leads or customers with the help of the following strategies: Single focus. Whereas your homepage might offer visitors a little bit of everything, your landing page should always focus on just one thing you want your visitors to do. Calls to action. As part of geFew readers

• How Network Campaigns Work (JCN Homepage and Inner Page Articles)

  Some of the ads we sell are linked to specific sites: “A square banner ad on Yeshiva World.” However, we also carry several ad types that actually allow you to place an ad on multiple sites simultaneously. This is very common in the broader advertising world. You can use Facebook and Google to place ads all over the internet. The Jewish Content Network servers a similar purpose for the online JewFew readers

• Tracking Your Campaign Performance

  Tracking the effectiveness of your campaigns is crucial for running an effective and cost-efficient campaign. We often get asked what the right strategy for marketing is, and the honest answer is we don’t know. There are best practices, certainly. You can give yourself a running start, yes. But human behavior is too erratic to be able to predict. The only way to find out what works, is to test different options, and track which one works best. Now, there are multiple things you can test anFew readers