How long your impressions will last depends on a variety of factors – how many people visit the sites you are on, and how many other advertisers are competing with you for the same slots.

There are two main things you can do to control the distribution of your impressions:

To make them last for a certain period of time. If you want to make sure you don’t run out of impressions too quickly, define an end date for the campaign. This will make sure your impressions are evenly distributed until that time.
To use them up as quickly as possible. If you would like to get your campaign in front of as many people as possible, you can boost your campaign by paying more for every impression and getting priority placement.
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